Do you ever know what the birds are singing? You don’t. But you listen to them anyway.’
— Pablo Picasso
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Green Lake Town Square launches Food Truck School with Matt Trotter

"Matt Trotter, owner of The Horseradish Food Truck--and now the bricks-and-mortar Horseradish Kitchen + Market--will take you step-by-step through the process of creating and managing a successful Food Truck Business.

Just three years ago, on a whim, Matt bought an old school bus on Craigslist and towed it to a lot near his retail store, Teak and Soxy. The bus had no motor and no kitchen. But he figured out how to make the business work." 

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Interview with Sammy Walsh for My Midwest is Showing

"If you ask me, one of the best parts about the Midwest is that there are hidden gems everywhere, literally and figuratively. It's easy to stumble upon cool shops, interesting people, and unique businesses in big cities, but there's nothing better than finding something or someone in a place you least expect to..."

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Interview with lifestyle brand, ladue

"During my teenage years, Princeton had an explosion of creative businesses and business owners.  I was instantly attracted to all the new offerings and occupations I was exposed to - chefs, photographers, designers… all right at home.  After some years away from school, the storefront in my family’s building became available and it felt natural to give something creative back..." Continue Reading...


Teak & Soxy featured with Water Street on Growin’ Wisconsin

"It’s a platform for social media. The way the events are marketed just brings the energy back. It brings people’s attention to Water Street. It’s the strength in numbers. It unifies us all and highlights the businesses...”

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Teak & Soxy featured on Discover Wisconsin, "Green Lake Country"

Discover Wisconsin's Mariah Haberman explores Green Lake Country. Segment 3 features stops at The Shops of Water Street and the Famous Princeton Flea Market.


Horseradish Featured on Discover Wisconsin

"Anyone who knows me knows I love Green Lake Country, especially the oh-so-charming, blink-and-you’ll-miss-it town of Princeton. On the west end of Water Street is an equally charming food truck called Horseradish, where you’ll find simple recipes served casually and street-side..."

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Teak & soxy featured on

In Princeton, try a quartet of stores – TwigsTwisterDaiseye, and Teak & Soxy – for statement home décor and more.

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Teak & Soxy featured in Artful Living

"Princeton, Wisconsin is a gem of a community with fabulous offerings for residents and tourists alike. Creativity, hospitality and artful living is alive and kicking in beautiful Princeton!"

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Teak & Soxy on 50 States of Style

"I can't think of anyone better-suited to share all the hidden gems and goings-on in his small (pop. 1,200!) but culturally-abundant central Wisconsin town than Matt Trotter, a part-time, fourth-generation Princeton resident who runs the design and found object shop Teak & Soxy..."

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